Corporate Identity Questionaire

1) What is your business? We help people to find their perfect house. Why is this important: This is important because often people settle for a house that doesn't meet many of their needs when there could be others out there that do. 2) Describe your business in one sentence We help people to find the perfect house for them. It is similar to how match.com works except for finding a house instead of a person. This is important so that people can be able to get matched to the house they want without having to put in a lot of work when they're busy doing other things in their life. 3) Who is your target audience? Our target audience is anyone who is looking to buy a home/ apartment/ piece of property. 4) Who are your competitors? Our competitors are realtors and real estate businesses. 5) What makes them better/worse than your product/service? What makes them better is that some people prefer to go back and forth with a person talking about their house rather than using the internet and doing it from their home. What makes them worse is that others may prefer to shop for their new house right from their current home or wherever they are where they can access a computer. Their target audience is the same as ours: people looking to buy property. These following questions might seem silly, but their purpose is to help generate ideas. 1) How do you want your image to be seen in two years? In two years, I want my image to be seen as a major company that helps people find their perfect home or property. I want it to be a trust-worthy company that many people will want to use. 2) If your company was an animal, what animal would it be and why? A leopard because it is faster than finding a realtor, and new and exciting. 3) If your company/brand was a person, who would it be and why? Donald Trump because it is a new company that would get a lot of help by having a celebrity like Donald Trump represent it or be the spokesperson for it. 4) If your company/brand was an object, what would it be? A new designer handbag because it is fresh, new, and exciting. Why is this important: Might give you ideas. 5) If your customer was a cartoon character, who would it be? Spongebob because he's optimistic and cheerful like the company should be.